Efrat Schwartz, the Fashion Designer / Artist, a graduate of the "Shenkar" School of Fashion and Design, created the "Eretz" - Fashionable Judaica company in 1992.
This dynamic business produces Judaica - which is both chic and elegant. These creations express a new and different approach to the traditional Judaica products. The major thrust is in the creation of unique and exciting.
Sources of inspiration are the colors and textures of ISRAEL. Another source of insight is Judaica themes from the various diasporas throughout the ages. The entire production process is done in the Negev by new and veteran Israelis.
The "Eretz" - Fashionable Judaica goal is to assist the modern Jew in the search for a product that expresses his / her Jewish identity. Everyone can find in Eretz rich collection of tallit sets a style that he / she can wear with pride and dignity.
Fashionable Tallit / Tallith / Talit / Talith / Prayer Shawl Sets: - For Stylish Women - For Classic Men - For Contemporary Bar Mitzvahs & Bat Mitzvah
Additional Products: - Wedding chuppahs - Holiday tablecloths and runners - Challah covers - Passover / Afikomen sets - Silver jewelry and more